Impress Customers and Increase Sales with a Water Feature

Fountains are renowned for their beauty and relaxation benefits - they're often placed in homes and businesses to mitigate unpleasant noises, exude a sense of peace and provide a stunning focal point. What many people don't know is that water features can also improve the image of your business through the subtle psychological effects they have on people. Placing a water feature at your place of business can raise profits by giving your business an air of prosperity and putting your customers in the mood to spend money.

Enticing customers to enter - Make your water feature visible from outside the entrance to your place of business. People are naturally drawn to fountains; flowing water gives them a feeling of calm and tranquility. A fountain near your store's front window in a busy mall or outside the entrance of a boutique or salon will be a powerful magnet for customers who seek to escape the hustle and bustle of life outside.

Promoting specific products - A water fountain placed near merchandise you want to sell will attract the attention of customers browsing in your store, drawing them closer. The gentle sounds and light flickering off the water as it flows are a unique way to catch the eye and guide customers toward the products you want to promote. This works especially well for top-shelf liquor in a bar, high-end product displays, or for any merchandise you want to spotlight above everything else you carry.

Creating an atmosphere of success - Water features are seen by most people as luxurious accents that imply prosperity and well-being. People generally associate water features with the upper class and highly successful companies. You can use this correlation to your company's advantage, to give off that same air to all who enter your place of business. A business's level of success affects how secure customers are with spending their money, so the image enhancement a water feature can provide often translates into higher profits.

Perhaps you're interested in purchasing a water feature for your business, but aren't sure where to start. Check back next week for a continuation of this theme - "Choosing the Right Water Feature for Your Business".

Top image: the 'Desert Mirage Stainless Steel Wall Fountain'; Middle image: the 'Majestic River Wall Fountain'; bottom image: the 'Slate Stone Floor Fountain'.