Choosing the Right Water Feature for Your Business

Last week, we told you about how water fountains can give your business an air of success and prosperity, draw people inside, entice them to stick around longer and look at your merchandise, and put them in the mood to spend money on your products or services. Purchasing a water feature for your business doesn't have to be a gamble or a confusing process. Here are a few tips for selecting the right water feature to get the results you're looking for.

If you want your water feature to catch the eye of passers-by and entice them to enter, consider the location of your business. Is it in an enclosed mall, a shopping plaza, or a stand-alone building? The type of building you're in can help you decide what type of fountain you'd like to purchase. Beautiful, dramatic garden fountains (such as the Formal Garden Fountain pictured left) are perfect for locations that have a courtyard or grassy area near the entrance. If the area outside your shop or office receives a lot of foot traffic, displays in the front window will be most effective, so wall fountains and floor fountains are a good fit. The falling water will reflect light, causing a shimmering effect that is a real attention grabber.

If you'd like to use a fountain to call attention to certain merchandise, either a wall fountain, floor fountain or tabletop fountain can work for you. Wall fountains can be placed directly above or in between shelves holding the products you want to emphasize. Tabletop fountains can be placed directly on shelves, or near the checkout point to guide customers toward the completion of a transaction. Striking water fountain product displays such as those pictured left can be custom-created for your business's needs, with your company name or logo emblazoned across the front. The size and type of product you sell as well as your budget for your new water feature should also help you determine which type of fountain to choose. For example, a small jewelry store can benefit greatly by placing a tabletop water fountain behind a display of earrings, while a spa selling bottles of bath and beauty products may want to spring for a wall display.

Giving your business an atmosphere of success, prosperity and well-being is as easy as placing a nice looking wall fountain in a highly visible place. Some choices include the wall behind a reception desk or cashier counter, the foyer, or above a seating area in the lobby. Your new water feature will not only relax your clients/customers, but will help them feel secure in spending their money on your products or services. The custom Majestic River Wall Fountain, shown left, can be personalized with your company name or logo.

Once you've decided what type of fountain you want to purchase, you'll have to choose a style. Much of this decision is based on personal taste, but consider these factors as well: Does your business have a formal or casual feel? Is it tranquil and traditional, or edgy and modern? Is there a specific design style or theme already in place, such as Asian, beach/ocean, or cozy cottage? Next week, we'll help you explore how to identify your business' personal style, which can not only help you choose the right water feature, but also improve the overall image.