It can be easy to think that décor is an unnecessary expense in a business setting. After all, you most likely want to spend money on marketing, inventory, and employees. However, if you do not invest in the décor used in public areas of your office, your customers will notice. The result will be that you appear cheap and that you appear unwilling to spend money for the comfort and care of your customers. It does not cost that much to make business décor choices and you can turn an uncaring environment into something that will make an impression on your customers. Here are some things you can do to show customers you care.
Make the Space More Inviting
If your customers or clients will be spending any time in the space, they need to feel as if that space is inviting and welcoming, not cold and callous. To make this happen, try the following ideas:
- Use warm colors like earth tones, rust orange, or deep blues.
- Add upholstery, which is much more inviting than metal or plastic chairs.
- Choose real artwork, not prints that were made to hang in hotels.
- Consider a plant or two to create a more welcoming atmosphere.
If you have not yet done anything with the business space, then making any of these changes will have an impact on how customers perceive your company.
Do Something Unexpected
You can really show your customers you care about them with an unexpected décor item. Consider something like indoor water falls. Your customers will be fascinated by the attractive beauty and the calming sounds of the indoor water falls. Be sure to consider an inviting design, like those of natural materials. Then, consider having indoor water falls customized with your logo for a special touch.
Choose Décor Elements
Think about things you would like for your home and then think of which décor items would be appropriate for a business setting. You should not forget those small touches that create a more inviting space in your office. This could include large vases, statues, tabletop art, or special made pieces that suit your business.
Your customers will notice if you do not make an effort to create a more comfortable space for them. If you just add a few different décor elements into your office, this will make a big difference in how your customers perceive your business. Décor shows that you care and that matters to the customer.